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Content, ads and platform updates for shops and local businesses that want more booked jobs.
Home Services · October 8, 2026
Marketing for HVAC, Plumbing and Roofing Companies: Where to Spend First
Google profile, reviews, Local Services Ads, then Facebook: a simple order of spending for home service companies.
Read postPaid Ads · October 8, 2026
Are Facebook Ads Worth It for a Local Business?
Real 2026 cost-per-lead numbers, a simple way to check the math, and when to wait before spending.
Read postPlatform Updates · October 3, 2026
Google Business Profile Changes in September 2026: What Local Shops Should Do
Five Google Maps and Business Profile changes that affect local shops, and what to do about each.
Read postContent · October 3, 2026
What to Post on Instagram as an Auto Shop or Detailer
Seven post ideas that bring shops real customers, and how Instagram decides who sees them.
Read postPaid Ads · October 3, 2026
How Much Do Facebook and Instagram Ads Cost for a Med Spa in 2026?
Cost per lead by treatment, a realistic monthly budget, and what a booked appointment really costs.
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